WHAT IS ALKALINE WATER?
It’s interesting that we need to write an article named “What Is Alkaline Water?”
The reason: As the Alkaline Water category becomes more popular, more people are going to jump on the bandwagon. And more often than not it will be primarily for greed. They won’t really care about the quality of the product and whether or not it is going to give you any real benefits.
This is probably why “Alkaline Water” can get a bad reputation and be called snake oil.
And honestly, it’s difficult to keep your motivation and reason for doing what you do clear. It’s easy to get distracted by money.
When we started Designer Water 5 years ago. The mission was clear “Make A Difference”. It’s where the MAD about water comes in.