Est. 2013 • Midrand, South Africa

About Designer Water South Africa

Designer Water South Africa started with a simple question: why does South Africa settle for average water? A decade later, we produce the country’s leading premium alkaline water, power 5,500+ independent businesses, and hydrate some of Africa’s fastest athletes.

Preferred in taste test of 390 respondents
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Active Waterpreneur distributors
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Takealot reviews (4.7/5 avg)
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Independent quality certifications
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Years producing premium water
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designer water south africa CEO john thompson

The Founder

John Thompson, CEO

John Thompson founded Designer Water South Africa in 2013 after spending years studying the bottled water industry in South Africa. He saw a market dominated by commodity products competing on price, with no brand offering genuine premium positioning backed by real quality systems.

Bottling began in 2015 from a facility in centurion, Gauteng. The process was built from the ground up: 14 stages of purification and mineralisation, producing pH10 alkaline water enhanced with calcium, magnesium, and potassium. The water is also infused with molecular hydrogen and has a reduced ORP (Oxidation-Reduction Potential) at time of bottling.

From day one, the model was different. Instead of chasing retail shelf space, John built the Waterpreneur programme, a distributor network that gives ordinary South Africans the chance to build their own water business from as little as R539. Today, more than 5,500 Waterpreneurs operate across the country, with over 100 Master Distributors leading regional teams.
“We never set out to be just another water company. The goal was to build something people could feel proud to buy, serve, and grow with.”

Our Journey

2013

Company founded. Research and development begins on a multi-stage purification process for premium alkaline water.

2015

Bottling operations launch from Midrand, Gauteng. First Waterpreneurs begin selling.

2017

SO 22000 food safety certification secured. Kosher and Halal certifications obtained.

2019

SANBWA accreditation achieved. Waterpreneur network crosses 500 active distributors. I

2021

PureSafe purified water range launched alongside the premium pH10 range.

2023

Waterpreneur network exceeds 5,000 active distributors. GFSI benchmarking and GC Mark of Conformity achieved.

2025

Named Official Hydration Partner of PFL Africa. Brand ambassadors Wayde van Niekerk and Akani Simbine join.

2026

Expansion into carbonated soft drinks. New warehouse.

The 14-Stage Process

Every bottle of Designer Water pH10 goes through a disciplined multi-stage process. This is not a marketing story. It is the actual production sequence that gives our water its clean taste, stable pH, and mineral profile.
The full 14-stage sequence includes additional micron filtration, ozonation, and quality testing steps between each major phase.
Designer water alkaline water ph10 head office factory

Source Water Intake & Pre-Filtration

Sediment and large particulates removed before processing begins.

Activated Carbon Filtration

Chlorine, organic compounds, and taste-affecting chemicals stripped out.

Reverse Osmosis

Water pushed through semi-permeable membranes, removing up to 99% of dissolved solids.

UV Sterilisation

Ultraviolet light eliminates bacteria and microorganisms without chemical additives.

Mineralisation

Calcium, magnesium, and potassium reintroduced to create the mineral profile and raise pH to 10+.

Molecular Hydrogen Infusion & ORP Reduction

Hydrogen gas dissolved into the water, reducing oxidation-reduction potential at time of bottling.

Six Independent Certifications

Every certification was earned through independent audit. No self-assessed claims. No bought badges. These are the standards we hold ourselves to every production run.
designer water certifications

SANBWA

SA National Bottled Water Association accredited

ISO 22000

Food safety management system certified

Kosher

Beth Din certified

Halal

SANHA certified

GC Mark

Global mark of conformity

GFSI

Global Food Safety Initiative benchmarked

What We Make

Designer Water pH10 Alkaline Water

Our flagship range. 14-stage purified, mineralised with calcium, magnesium, and potassium, with a stable pH of 10+. Available in 330ml, 500ml, 750ml, 1L, 5L, and 10L.
This is the product 96.9% of non-customer respondents preferred in a taste test against Valpré, Aquelle, Thirsti, and Bonaqua.

PureSafe Purified Water

11-stage purified water with trace minerals. Built as a clean, affordable everyday option for homes, offices, hospitality, and events that want quality without the premium price point.
Same production discipline, same facility, same quality systems. Just a different positioning for the price-conscious market.

Real People. Real Income. Real Messages.

Rated 5 out of 5

“I have been working for the Government for 15 years but I have never felt so financially independent.”

Gao

Orkney MD

Rated 5 out of 5

“In my area alone I employ 8 men every second day to offload and pack my stock. Honestly you have created much needed employment, direct and indirectly.”

Gina Gabriel

Durban

Rated 5 out of 5

“I was so shocked this month when my colleague told me it’s pay day on Tuesday and I was like, wow okay! I forgot.”

Inno

Marquard MD

What Customers Say

You can taste the difference between this water and other brands. Like cheap wine vs award winning wine. My body loves this.
Nicola
Verified customer
I used to prefer Valpre... then I tasted Designer Water and boy! Water has never been so pleasant.
Instagram customer
The pH 9.5+ balance makes it feel smoother and more hydrating than regular bottled water. I've noticed I stay energized longer and feel less bloated.
Emmanuel
Takealot review

What Waterpreneurs Say

My gross profit a week is more than my monthly net income.
Masodja
Mankweng Master Distributor
I have been working for the Government for 15 years but I have never felt so financially independent.
Gao
Orkney Master Distributor
We were both unemployed but now with this water we are fully employed.
Abigail Mthembi
Waterpreneur

The Waterpreneur Programme

Designer Water’s distribution model is built around ordinary South Africans running their own water businesses. No franchise fees. No contracts. No monthly obligations.
A Waterpreneur buys stock at distributor pricing, sells at retail, and keeps the margin. Three entry tiers make it accessible to almost anyone:
Starter PackR539 (40 bottles)
Growth PackR829 (76 bottles)
Business PackR1,469 (144 bottles)
Over 5,500 people currently sell Designer Water. More than 100 have reached Master Distributor level, leading teams in their regions.

The North Star

Build Africa’s #1 premium water brand. Empower 10,000 people earning R10,000/month. Create 100+ millionaires in leadership.
That is the long-term vision. Every bottle sold, every Waterpreneur recruited, every certification maintained moves the brand closer to that goal.

Partnerships & Presence

Trust is built by where a brand shows up and who chooses to stand next to it.

PFL Africa

Official Hydration Partner for South Africa's premier fighting league in 2026. R700k sponsorship commitment across cash and product.

pfl africa

Wayde van Niekerk

400m world record holder and Olympic gold medallist. Brand ambassador for the Lane 8 sports hydration initiative.

Wayde van niekerk

Akani Simbine

Africa's fastest man and multiple Olympic finalist. Brand ambassador representing elite performance alongside Designer Water.

Akani Simbine

Who We Serve

One brand, built for multiple use cases.

Families

Better everyday water for homes that want quality and consistency.

Offices

Premium hydration for teams, meetings, and client-facing environments.

Athletes & Events

A brand with presence for performance communities and premium occasions.

Entrepreneurs

A real product people already buy every month. No gimmicks, just margin.

Ready to Try Designer Water?

Whether you want premium water for your home, your office, or you want to build a business around it, this is where to start.
Designer Water SA (Pty) Ltd • Midrand, Gauteng • 087 550 1231 • [email protected]