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Designer Water South Africa started with a simple question: why does South Africa settle for average water? A decade later, we produce the country’s leading premium alkaline water, power 5,500+ independent businesses, and hydrate some of Africa’s fastest athletes.
John Thompson founded Designer Water South Africa in 2013 after spending years studying the bottled water industry in South Africa. He saw a market dominated by commodity products competing on price, with no brand offering genuine premium positioning backed by real quality systems.
Bottling began in 2015 from a facility in centurion, Gauteng. The process was built from the ground up: 14 stages of purification and mineralisation, producing pH10 alkaline water enhanced with calcium, magnesium, and potassium. The water is also infused with molecular hydrogen and has a reduced ORP (Oxidation-Reduction Potential) at time of bottling.
Company founded. Research and development begins on a multi-stage purification process for premium alkaline water.
Bottling operations launch from Midrand, Gauteng. First Waterpreneurs begin selling.
SO 22000 food safety certification secured. Kosher and Halal certifications obtained.
SANBWA accreditation achieved. Waterpreneur network crosses 500 active distributors. I
PureSafe purified water range launched alongside the premium pH10 range.
Waterpreneur network exceeds 5,000 active distributors. GFSI benchmarking and GC Mark of Conformity achieved.
Named Official Hydration Partner of PFL Africa. Brand ambassadors Wayde van Niekerk and Akani Simbine join.
Expansion into carbonated soft drinks. New warehouse.
Sediment and large particulates removed before processing begins.
Chlorine, organic compounds, and taste-affecting chemicals stripped out.
Water pushed through semi-permeable membranes, removing up to 99% of dissolved solids.
Ultraviolet light eliminates bacteria and microorganisms without chemical additives.
Calcium, magnesium, and potassium reintroduced to create the mineral profile and raise pH to 10+.
Hydrogen gas dissolved into the water, reducing oxidation-reduction potential at time of bottling.
SANHA certified
Global mark of conformity
Global Food Safety Initiative benchmarked
“I have been working for the Government for 15 years but I have never felt so financially independent.”
Orkney MD
“In my area alone I employ 8 men every second day to offload and pack my stock. Honestly you have created much needed employment, direct and indirectly.”
Durban
“I was so shocked this month when my colleague told me it’s pay day on Tuesday and I was like, wow okay! I forgot.”
Marquard MD
Official Hydration Partner for South Africa's premier fighting league in 2026. R700k sponsorship commitment across cash and product.
400m world record holder and Olympic gold medallist. Brand ambassador for the Lane 8 sports hydration initiative.
Africa's fastest man and multiple Olympic finalist. Brand ambassador representing elite performance alongside Designer Water.
Better everyday water for homes that want quality and consistency.
Premium hydration for teams, meetings, and client-facing environments.
A brand with presence for performance communities and premium occasions.
A real product people already buy every month. No gimmicks, just margin.