Est. 2013 · Midrand, SA

About Designer Water.

A decade ago we asked one question — why does South Africa settle for average water? Twelve years later, we produce certified premium water at pH 10, infused with molecular hydrogen, sold by 5,500+ South Africans through the Waterpreneur programme.

96.9%
Preferred in taste test of 574 respondents
5,500+
Active Waterpreneur distributors
977+
Takealot reviews · 4.7/5 average
6
Independent quality certifications
12
Years producing premium water
John Thompson, Founder & CEO of Designer Water SA
The Founder

John Thompson, Founder & CEO.

Designer Water SA · Founded 2013 · Bottling since 2015

John founded Designer Water in 2013 after spending years studying the bottled water industry in South Africa. He saw a gap — premium quality water existed elsewhere but not at scale here. Bottling began in 2015 from a facility in Centurion, Gauteng.

The process was built from the ground up: 14 stages of purification and mineralisation, leaving water at pH 10+ infused with calcium, magnesium and potassium. Six independent certifications followed.

From day one, the model was different. Instead of chasing retail shelf space, John built the Waterpreneur programme — a distributor network that has grown to 5,500+ active members across South Africa, with over 100 reaching Master Distributor level.

We never set out to be just another water company. The goal was to build something people could feel proud to buy, serve, and grow with.
Our Journey

Twelve years, one trusted brand.

From a single question in 2013 to a national distributor network — the milestones that built Designer Water.

2013

Designer Water founded

John Thompson founds Designer Water SA after studying the local bottled water industry. The blueprint is set: premium quality, certified, distributor-driven.

2015

Bottling begins in Centurion

14-stage purification and mineralisation process runs for the first time. Water reaches stable pH 10+ from added minerals.

2016

Waterpreneur programme launches

The first distributor cohort joins. Instead of fighting for retail shelves, the brand builds a peer-to-peer network.

2018

National media coverage

SABC, Fox 34 News, ABC affiliates, Lekker FM, HOT 91.9, FIBO Africa pick up the story.

2021

SANBWA + ISO 22000 audited

Independent food-safety and bottled-water certifications anchor the production process. Six certifications now in place.

2024

Official Hydration Partner of PFL Africa

Brand ambassadors Wayde van Niekerk (400m world record holder) and Akani Simbine (Africa's fastest man) join.

2026

5,500+ active Waterpreneurs

The distributor network passes 5,500 active members. 100+ reach Master Distributor level. New product lines (sparkling, sports hydration) in development.

The 14-Stage Process

Not a marketing story — the actual production sequence.

Every bottle of Designer Water pH10 goes through a disciplined multi-stage process at our Midrand facility.

1
Sediment Filtration

Coarse particle removal

Source water passes through layered sediment filters that strip out suspended solids before any further treatment.

2
Carbon Filtration

Chlorine + organics

Activated carbon removes chlorine, taste compounds and organic contaminants. The first taste-defining stage.

3
Reverse Osmosis

Sub-micron purification

RO membranes filter water to a sub-micron level, removing dissolved solids, salts and trace contaminants.

4
Mineralisation

Ca · Mg · K added

Calcium, magnesium and potassium are precisely added back to a controlled mineral profile.

5
pH Stabilisation

pH 10+ stable

The mineral content brings water to a stable alkaline pH of 10+. Verified per batch.

6
H₂ Infusion + Fill

Molecular hydrogen + sealed

Molecular hydrogen is dissolved at the bottling stage. Bottle is sealed immediately to retain dissolved H₂ and reduced ORP.

The full 14-stage sequence includes additional micron filtration, ozonation and quality testing steps between each major phase.

Six Independent Certifications

Earned through audit. Not bought, not self-assessed.

Every certification was earned through independent audit. No bought badges. These are the standards we hold ourselves to.

SANBWA
ISO 22000
Kosher
Halal
GC Mark
GFSI
What We Make

Two product lines — one trusted brand.

Same factory, same standards, same quality systems. Different positioning for different needs.

★ Premium Alkaline

Designer Water pH10®

Our flagship range. 14-stage purified, mineralised with calcium, magnesium and potassium, with a stable pH of 10+. Available in 330ml, 500ml, 750ml, 1L, 5L and 10L. The product 96.9% of non-customer respondents preferred in our taste test.

Shop pH10 Range →
◆ Everyday Purified

PureSafe Purified Water

11-stage purified water with trace minerals. Built as a clean, affordable everyday option for homes, offices, hospitality and events that want certified water without the alkaline premium.

Shop PureSafe Range →
The North Star

Build Africa's #1 premium water brand. Empower 10,000 South Africans.

That's the long-term vision. Every bottle sold, every Waterpreneur recruited, every certification maintained moves the brand closer to that goal.

#1

Africa's premier premium beverage brand

10,000

South Africans earning R10,000/month through the Waterpreneur programme

100+

Millionaires created in leadership across the distributor network

Get Involved

Ready to be part of it?

Whether you want premium water for your home, your office, or you want to build a business around it — this is where to start.

Designer Water SA (Pty) Ltd · Midrand, Gauteng · 087 550 1231 · [email protected]